This November marks the launch of the very first United in Moderation Award, created to celebrate the creativity and dedication of university students in designing responsible drinking campaigns.
Since 2018, students have been taking part in the University Programme, an initiative first pioneered in Spain. The programme challenges students to design their own responsible drinking campaigns, guided by key principles of moderation and responsibility. Recognising its success, other associations across Europe adopted the programme. To date, more than 3,600 students from 20 universities and young people from one youth centre have taken part, representing seven countries.
To build on this momentum and to honour students’ impressive achievements, spiritsEUROPE will host the inaugural United in Moderation Award ceremony in November 2025. This Award will recognise the most outstanding campaigns of the year, with entries submitted by the winning teams from all participating organisations. We were thrilled to receive 16 submissions from 6 countries: Bulgaria (3), Croatia (2), Italy (4), Latvia (1), Slovakia (1), and Spain (5). The creativity, passion, and quality displayed in these campaigns have been truly inspiring.
The entries are now in the hands of a diverse jury, made up of a student representative, a member of the spirits sector, a communications expert, an MEP, a representative from academia, and an influencer. Together, they will evaluate each campaign on originality & creativity, replicability & scalability, impact on promoting responsible drinking among young adults, and their personal “Coup de Coeur”. The jury has until mid-September to deliberate.
Once the scores are in, spiritsEUROPE will meet with the jury to finalise the results and coordinate the top three teams’ participation in the awards ceremony on 19 November 2025. On the night, one team will be crowned the winner of the United in Moderation Award for the 2024/2025 academic year.
We’re excited to see which teams rise to the top — and we cannot wait to share more with you soon! Keep an eye on future newsletters for a sneak peek at some of the most innovative and impactful campaigns submitted by students from across Europe. From clever slogans to eye-catching visuals and creative outreach ideas, these young changemakers have shown just how inspiring responsible drinking campaigns can be. Stay tuned — you don’t want to miss these highlights!
May the best teams win!
