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Spirits tourism
The taste
destination

Wherever you travel across Europe, there’s a different spirit in every place you visit.
And whether you sample one of the hundreds of geographically-specific products on site at a distillery or enjoy a glass in a bar, restaurant or at home, you’ll be discovering a spirit of tradition, a spirit of growth and a spirit of sustainability.

discover the
SPIRITS OF EUROPE


The first distillery to open a visitor centre for tourists was Glenfiddich in 1969. Fifty years on, spirit tourism is a fast developing trend, serving up unforgettable opportunities to savour the incredible diversity of spirit-making and the passion of the people behind it. Find your way to the authentic experiences spirit tourism now offers all around Europe.

discover a spirit of
Tradition

Distilling the present out of the past across Europe

Spirit tourism lets you discover how master distillers rely on centuries-old recipes and techniques to mix and blend their distinctive products, maintaining the perfection achieved by the craft of previous generations while also exploring innovative ways to create a never-ceasing flow of new, exciting products.

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discover a spirit of
Growth

Distilling more jobs and growth across Europe

Spirit tourism is revitalising rural communities, as they come together to promote their region as a destination where visitors from all over the world can enjoy the richness of Europe’s cultural heritage – no fewer than 1.6 million spirit tourists visited France in 2018. Not just a spirit of growth, but growth in real terms.

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discover a spirit of
Sustainability

Distilling more out of life across Europe

Spirits producers are offering people a drink from empty bottles – by reusing them as glasses – or letting them drive with what they don’t drink – by recycling residues into renewables. Not just a spirit of sustainability, but sustainability in practice.

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distilled wisdom

Tourism is a key pillar of the economic growth and success of Northern Ireland and distilleries and spirit producers are a cornerstone of that. Our local distillers provide an unforgettable experience and are key to our heritage and culture.

NAOMI LONG | MEP (UK/NORTHERN IRELAND, RENEW EUROPE)

The great diversity of spirit drinks in Europe is an endless source of inspiration for barmen to create the perfect cocktail to be enjoyed

SVEN VAN SNICKT | PASSIONATE & PROFESSIONAL BARMAN (BELGIUM)

The traditional coopering skills take 10 years to master but once mastered, it’s a rewarding career which will last a life time

JOHN CARBERRY | COOPERING TUTOR AT DIAGEO CAMBUS COOPERAGE, (UK)

Cognac is one of France’s most iconic products. People from all over the world are coming to visit production sites to taste and smell this fabulous spirit drink. This craze for Cognac is generating growth and qualified jobs in the tourism industry of the Charente region

ANNE-SOPHIE DILIGENT | DIRECTOR OF SALES, AT HÔTEL LES CHAIS MONNET (FRANCE)

Where does the spirit take you?

If it does, tell us using
#SpiritOfEurope