Covid 19 - A Spirit of Recovery

April- 2021 - Just over three months into the COVID crisis in Europe, spiritsEurope launched its Fit for Recovery plan.

Three months later, after intense consultation with members and partners across our supply chain, we launched the next iteration of our Plan, which acknowledged the great strides in crisis response that had been made across the EU, but also the increasingly severe fallout affecting the hospitality and tourism sectors as they headed into an uncertain winter.


Now, a full year after many of Europe’s bars, restaurants and cafés had to close, we have taken our efforts one step further. Together with our members, we decided to gather and direct our experiences and learnings from the past year to work towards a safe and truly sustainable reopening of the hospitality and tourism sectors.

Our #WeStandReady campaign calls for coordinated actions to achieve the following three objectives:

  • Develop an EU Task Force and Recovery Fund bringing together cross-sector representatives as well as national Ministers and the European Commission
  • Provide operators with the best guidance on how to open safely, which fully reflects everything we have learned about COVID over the past year
  • Support the development of a vision for long-term recovery

To play our part in this endeavour, we and our members pledge to:

  • Listen to our customers and support the hospitality sector however we can, as key value chain partner
  • Help them get the support from policymakers that they need
  • Champion ‘safe socialising’ that recognises the unique nature of hospitality settings
  • Collaborate with stakeholders on a sustainable vision for hospitality post-pandemic
  • #WeStandReady, count us in!

Partners: In this spirit we joined the Tourism Manifesto alliance and the Hospitality alliance to develop concrete solutions to the pressing problems and help businesses and workers get the practical supports they need.

Member efforts: We are proud of our members. They stepped up to the plate and launched campaigns aimed at supporting their hospitality partners through this difficult time. Some examples are provided around this page so that you can see in more detail what our members around the EU are doing to help.

  • If you would like more information about our #WeStandReady campaign, please click here.
  • To follow our work on social media, please click here.


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